The challenge behind the Mofux design was to create a design while taking into account the existing design systems of the associated partner company. A professional B2B presence had to be developed for an industry where a rigid, blocky, and emotionless design language has become the standard.

At the start of the process, the focus was immediately directed towards the theme of the fox. A solution was found to cleverly incorporate this element into the logo. The snout, in particular, became the new key visual of the company. Following this, the new website was designed and implemented.