The market is young and holds great potential for the future, with a number of promising competitors already in place. To stand out in this technically inclined market, a storyline had to be developed that highlights the future potential of the product and communicates to the customer on an emotional level that solar energy is the right path forward.

Trailblazers & Pioneers. With the solar pioneers, every customer becomes a pioneer for solar energy, contributing their own part to a sustainable future. The visual language is bold, youthful, and creative.